Parker is a designer ready to craft your story
Instagram Reel Bumpers
Challenge:
In the competitive real estate market, our luxury brokerage aimed to stand out on Instagram by showcasing properties through engaging video content. We needed captivating intros and outros for our Instagram Reels to boost viewer interaction.
Solution:
I crafted custom motion graphics to serve as eye-catching “bumpers” for our Reels, aligning with our brand while adding sophistication.
Implementation:
- Conceptualization: Collaborated closely to create "Moreland Monday," injecting excitement into our content strategy
- Design: Inspired by our properties, I created elegant motion graphics for intro and outro bumpers
- Animation: Used Adobe After Effects for smooth, captivating sequences
- Integration: Seamlessly included bumpers at the start and end of each Reel
Results:
- Increased Engagement: Enhanced appeal led to higher engagement and retention
- Brand Recognition: Consistent use reinforced our identity as luxury market leaders
- Lead Generation: Strategic call-to-action in the outro bumper generated more inquiries
By integrating captivating motion graphics into our Instagram Reels, we elevated the viewer experience and solidified our presence in luxury real estate digital marketing.
Role
- Designer
- Animator
- Copy Writer
Brochures & Flyers
Challenge:
Our prestigious brokerage needed high-quality print materials to effectively promote high-end properties at open houses and through mailouts.
Solution:
Our design team crafted captivating postcards, brochures, and flyers that showcased each property’s unique features while reflecting the brokerage’s luxury brand.
Implementation:
- Strategic Planning: Tailored designs to resonate with affluent buyers and align with the brokerage's marketing strategy
- Creative Conceptualization: Developed unique themes for each collateral type, emphasizing captivating imagery and elegant layouts
- Attention to Detail: Meticulously selected premium materials and finishes, ensuring optimal readability and visual impact
Results:
- Enhanced Brand Perception: Visually stunning collateral reinforced the brokerage's premium services, building trust among buyers
- Increased Engagement: Compelling design drove higher attendance at open houses and generated more interest in properties
- Improved Marketing ROI: Strategic distribution led to more leads and inquiries, resulting in higher sales and returns on investment
Our collaboration exemplifies the power of thoughtful design in elevating luxury real estate marketing, effectively showcasing properties and leaving a lasting impression on buyers.
Role
- Designer
Copy & Photography
- Moreland Properties
Client Gifts
Challenge:
In luxury real estate, building strong client relationships is key. Our prestigious brokerage wanted to enhance client appreciation by presenting personalized gifts in packaging that reflected their brand’s premium experience.
Solution:
Our design team crafted bespoke packaging solutions to elevate gift presentations and leave a lasting impression on clients, blending opulence with gratitude.
Implementation:
- Design Exploration: Collaborated closely to create packaging reflecting luxury real estate elegance
- Customization: Integrated personalized touches like embossed logos and monograms for exclusivity
- Material Selection: Selected high-quality materials for durability and sophistication
Results:
- Enhanced Client Experience: Exquisite packaging elevated client appreciation, fostering strong emotional connections
- Positive Brand Perception: Attention to detail reinforced the brokerage's reputation for exceptional service
- Increased Referrals: Thoughtful gestures led to more referrals and repeat business, turning clients into brand ambassadors
Our collaboration exemplifies the power of bespoke packaging in client appreciation efforts, exceeding expectations and solidifying our client's industry leadership.
Role
- Designer
Realtor Feed Posts
Challenge:
In luxury real estate, capturing buyers’ attention quickly is vital. Our leading brokerage wanted to streamline agents’ social media marketing with customizable templates for listing announcements, attracting buyers, and showcasing sold properties.
Solution:
Our design team created dynamic social media templates, maintaining luxury branding while simplifying agents’ marketing efforts.
Implementation:
- Understanding Agent Needs: Collaborated closely to identify key listing moments and agent preferences
- Design Conceptualization: Developed templates with dynamic layouts and customizable fields for property details
- Customization and Ease of Use: Ensured templates were highly customizable and provided user-friendly editing tools
Results:
- Efficiency and Consistency: Agents could create professional posts quickly, ensuring a polished brand presence
- Increased Engagement: Eye-catching templates boosted engagement and visibility for listings
- Enhanced Brand Recognition: Consistent use of branded templates reinforced the brokerage's identity and credibility
This project showcases the power of dynamic social media templates in streamlining luxury real estate marketing, empowering agents and strengthening the brokerage's industry leadership.
Role
- Designer
Copy & Photography
- Moreland Properties
Baylor University Ads
Challenge:
Baylor University’s libraries offer diverse events and resources, but promoting them effectively posed a challenge. We needed digital ads to capture attention, drive engagement, and boost attendance.
Solution:
I created targeted digital advertising campaigns to showcase library offerings, highlight events, and inspire curiosity among students and faculty.
Implementation:
- Audience Analysis: Collaborated with library staff to tailor campaigns to the university community's interests
- Creative Conceptualization: Designed visually striking ads highlighting specific events while maintaining brand identity
- Strategic Placement: Used targeted platforms to reach the university community across online channels
Results:
- Increased Attendance: Visually appealing ads drove higher attendance at library events and lectures
- Enhanced Engagement: Strategic placement increased awareness and engagement with library resources
- Measurable Impact: Comprehensive analytics provided insights for future marketing strategies
My collaboration with Baylor University's libraries demonstrates the effectiveness of targeted digital advertising in driving engagement and enriching the academic experience on campus.
Role
- Designer
Copy & Photography
- Baylor University
Testimonials
Parker’s initiative, determination, and dependability made her a critical change-maker on my team. She became a go-to resource for all organizational stakeholders and brought them fresh, elevated designs that reflected her understanding of their goals as well as media best practices. While I would recommend her for her skill alone, above all else, she is a genuinely good person, and any brand would be lucky to have her in its corner.
Parker is my go-to source for converting mere ideas into beautifully executed pieces. Always helping me transform my thoughts into words, sharing multiple rough drafts, and easily accepting and implementing feedback, Parker focuses tirelessly on ensuring the final product is aligned with my vision every time.
Parker is a fantastic graphic designer. She brought to life our vision for our GTG Outdoors logo. Without her creative insight, we would have never gotten to the logo we now use and love! Her communication was excellent, and she always produced her work promptly.
Outdoor Adventure Company
Challenge:
An outdoor adventure business aimed to make outdoor activities accessible to all, needing a logo reflecting inclusivity and approachability while representing diverse activities.
Solution:
I conceptualized a compass rose logo, symbolizing exploration and navigation, with each cardinal direction representing a different outdoor activity. We aimed for simplicity and playfulness to make it inviting to everyone.
Implementation:
- Understanding the Mission: Discussed the business's goal of accessibility and inclusivity
- Creative Conceptualization: Designed a logo where cardinal directions symbolize activities, infusing playfulness
- Iterative Design Process: Refined details for clarity and approachability
Results:
- Clear Brand Identity: Logo communicated inclusivity, inviting diverse backgrounds to explore outdoors
- Versatility and Recognition: Adaptable logo ensured consistent brand representation and recognition
- Alignment with Values: Symbolic design promoted diverse experiences and equality in outdoor recreation, encouraging adventure without intimidation
This branding project showcases the power of thoughtful design in creating a brand identity that reflects mission and values while resonating with the audience, making outdoor adventures accessible and inviting to all.
Role
- Designer
Streamer Branding
Challenge:
A Twitch streamer needed to establish a distinct brand identity to stand out. My task was to create custom emojis for their stream and Discord community, along with illustrations for stream cards and page headers, enhancing their branding across platforms.
Solution:
I crafted custom emotes and illustrations to captivate the audience, reflecting the streamer’s personality and fostering engagement.
Implementation:
- Understanding the Streamer: Tailored designs to the streamer's persona and target audience
- Custom Emoji Design: Created emotive emojis for viewer interaction and community building
- Illustration for Branding: Crafted captivating illustrations for stream cards and headers, evoking excitement
Results:
- Enhanced Engagement: Custom emojis encouraged viewer interaction, fostering community engagement
- Established Brand Identity: Cohesive design elements strengthened the streamer's brand recognition
- Fostered Community Connection: Visually appealing assets created a welcoming environment, fostering connections among viewers
This project demonstrates how custom design assets can elevate branding and enhance viewer engagement, contributing to the streamer's success on Twitch.
Role
- Designer